Change the way you recruit—today. 

Successful recruitment strategies start with an understanding of the market that you are trying to recruit from. Most firms attempt to transplant recruitment methods from their country to China, and then find that they are not particularly effective. Sunrise is an expert in cross-border recruiting and our ability to vertically integrate your recruitment strategy yields some of the highest conversions in our industry. 

University Marketing and Recruitment

Chinese culture values face to face interaction, and this is even more true for recruitment. This is why Sunrise created Best Fit recruitment tours where you are able to meet parents and students. 

In a period of 10 days, you will travel to high schools and Sunrise events hosted in 2nd and 3rd tier cities. Most of these students and their parents have never spoken with university representatives before so this will give you time to solidify your reputation with them. Events are hosted on high school campuses, so university representatives will have the ability to speak directly to students and school counselors. 

CAMPUS 360

VR campus tours are no longer a new concept, however, they are still relatively new and are definitely becoming a growing trend in China. Goldman Sachs says that China accounted for a third of all VR headset sales last year. This is promising news for universities and colleges as stunning VR campus tours are becoming more appealing as a marketing campaign. However, marketing in China requires extra efforts as it sets barriers for most foreign channels and products.

 Layered Interactions

Make sure that you include pop-up videos, AR guides, or a 360-degree video for a comprehensive tour experience.