Between now and 2050, the world will be home to 2 billion more secondary and tertiary graduates, with education spending topping $7.3 trillion. Education technology will be decisive in rising to the challenge to deliver scalable, equitable, and effective solutions to the education needs of the future. Besides its social importance, education technology is an exciting industry that’s expected to be worth $400 billion by 2025, driven by greater global interconnectedness and advanced technologies like AI, 5G, XR, robotics, and blockchain.
GET and ISTE: The Essential Events of the Industry
Sunrise is proud to serve as the overseas marketing partner for China’s largest and most international EdTech event in Asia, the GET (Global Education Technology) Summit and Expo. Hosted each year in Beijing, the conference brings together thousands of established EdTech companies, startups, schools, practitioners, and investors. The conference affords overseas EdTech companies an unparalleled opportunity to learn about the Chinese market, establish partnerships, identify local talent, and find investors who share their vision. Similarly, we are a global partner of the International Society for Technology in Education (ISTE), which organizes the largest EdTech conference in the US. ISTE’s conference offers Chinese companies greater global exposure and new avenues for overseas expansion.
University Enrollment Marketing
Leveraging our deep network of students, international schools, and universities. Sunrise helps international universities to engage prospective students in China. Sunrise’s best-in-class recruitment fairs and tours allow universities to meet students in China’s growing Tier 2 and 3 cities, while our digital campaigns equip universities to boost application volumes and gain brand exposure in China by leveraging local platforms like Wechat, Douyin, Weibo, and Chinese search engines.
Marketing and Advisory for EdTech Companies
Sunrise proudly supports innovative EdTech providers in navigating the complexities of cross-border marketing in China. We support overseas companies interested in bringing their products and programs to China, working to navigate China’s complex digital ecosystem to reach China’s massive consumer base or the right school partners. Conversely, we also support established domestic Chinese brands in expanding their overseas footprint, identifying entry points in overseas markets, refining their global digital presence, and facilitating press that tells their story to a global audience.
Virtual Campus Tours
Our suite of XR production services for university admissions and enrollment offices is called Campus 360. Campus 360 is dedicated to providing educational institutions with the VR and AR products that bring campus and student experiences to life. As the leading virtual tour company for universities — and the only provider of AR services — we are uniquely positioned to help schools navigate the intersection of XR technology, educational multimedia, and international marketing.
